Content Calendar

A successful content strategy focuses on quality over quantity. But there’s still a lot to keep track of. It’s a good idea then to organize your content creation with an editorial calendar.

You’ll want your content calendar to at a minimum list the content’s title, author, and publish date.

Each publishing period, typically monthly, should outline a theme and pain point, who is targeted, the main format that will be used, who is going to create the content, and how the content will be tracked and measured.

Also, remember timing when creating your calendar. For example, you’ll want to plan ahead for holidays and understand when your audience is actively seeking information.

You can use tools like Google Trends to understand the search patterns of your audience. We’ll go over Google Trends in detail in the Search Engine Marketing course.

Finally, you might have one calendar for content creation and another for content distribution and promotion. Or you can combine them. It’s up to you. HubSpot has a number of calendar templates you can use.

We have also added a Content Calendar Template to the Workbook Spreadsheet